Helping INK Teach Kids to Think
This year while earning his Master’s degree in Business Administration from the Mike Cotterell School of Business at North Georgia College & State University, our own Mark Bennett had the opportunity to participate in a very rewarding project. Through the graduate school, he and classmates Jacque Earp, Casey Allison, Raegan Harvey and Nick Townsend worked as a team to develop a new marketing and business plan for the local non-profit organization, Interactive Neighborhood for Kids, or INK. The project lasted about six months.
INK’s mission is to provide children the opportunity to learn through hands-on learning experiences. It is an interactive children’s museum featuring learning activities in healthcare, banking and money management. With its location in Gainesville, INK is very accessible to the children of Hall County and all of Northeast Georgia.
The marketing plan the team developed was designed to increase museum visitation and improve its outreach in the community. The business plan set up a framework for integrating the management, accounting, and marketing activities of the business and provided informative documentation about the business for potential donors.
We are very proud of Mark Bennett and what his team accomplished for INK. Mark sums up his feelings about the experience with, “It was a great opportunity to work with Sheri Hooper, the Executive Director of INK. Our team really enjoyed working on a project where we could utilize our experience and education to help make a difference in our community.”
If you are interested in visiting INK’s museum, it is located at 999 Chestnut Street in Gainesville, GA. For more information about INK, try their website, http://www.inkfun.org/.
