What is a Registered Investment Advisor?

 

Registered Investment Advisor (RIA) is a designation obtainable in the United States by a business or an individual that has registered with the U.S. Securities and Exchange Commission or state regulatory agency in connection with the management of the investments of others. A RIA is legally responsible for the investment advice given. As such, a RIA has a fiduciary relationship with its clients. This distinguishes RIAs from Broker-Dealers who are typically employed by banks and large commercial investment firms.

 

The easiest way for the client or prospect to determine if they are dealing with a RIA or a broker-dealer is to ask – Do you receive any compensation for the sale of investment products? A RIA works for the client and is only compensated by the client. A broker-dealer can be compensated by the client, the product company or both. A RIA is required to disclose how much and by who compensates them. A broker-dealer does not have to disclose.

 

Our advisory firm, WealthGuard Advisory Group, LLC, is a Registered Investment Advisor.

 

 

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